Lucas McCartney

Business Analyst


Digital Marketing


Bio Pic

Communications and Analytics professional specialising in Digital Marketing, Business Analysis, and Stakeholder Engagement

About Me

Location : Belfast, Northern Ireland

Tel: : 07834596457

Email: : [email protected]


What People Say About Me

Director at McGimpsey Communications

Geoff McGimpsey

Lucas is an extremely capable, focused and reliable individual who is willing to go the extra mile in order to get the job done. He has strong political and online media knowledge which has proven to be a great asset for my business and I would have no hesitation in recommending him.

Product Manager at Facebook

Sam England

Lucas is a highly competent and integral member of our founding team at PostDesk. He always goes above and beyond what is expected of him, and pushes boundaries. He thinks outside the box, and does not hesitate to voice his opinion and take initiative where he identifies areas for improvement, even outside his remit. He is a highly motivated and passionate team member who is considered a co-founder of what is to become a significant player in the media industry from 2012




Social Media Management


Digital Marketing Strategy


Stakeholder Engagement


Integrated Communications


Policy Analysis


Website Management


Business Analysis


Software Testing


Process Mapping


Requirements Setting


Work Experience

Things I've Done

  • AMT-SYBEX as Software Tester 2016 to Present

  • Concentrix as Business Analyst 2016 - 2016

    - Requirements Setting & Gathering - Stakeholder Management - Process Mapping / Communication (Visio, Blueworks, ArgoUML, Gliffy) - Test Management (Script Creation, End-To-End, Grey Box Testing, Black Box Testing, User Stories) - Process Analysis, Creation and Documentation - Assisting & Managing Software Updates & Releases

  • Enlighten IC as Digital Marketing Executive 2013-2016

    - Developing and proposing digital campaigns to engage key stakeholders - Daily Management of multiple Social Media Accounts for multiple clients - Creation & Editing of custom content - Search Engine Optimisation (Specialising in On-Page SEO) - Management & experience of multiple Content Management Systems (Wordpress, Joomla, E107, PHP Fusion) - Developing designs and input into client websites - Development of digital strategies that feed into clients overall marketing - Creation and management of Email campaigns - Server Management (Cloud Hosting for clients) - Analytics and reporting across multiple platforms accessing websites, social media platforms and SEO performance - Implementation and analysis of Google Adwords & Social PPC campaigns. - Providing ongoing technical and communications support across all client accounts - Experience with FTP and Server Side applications - Experience with Google Analytics, Search Tools, Moz, Market Samurai and SEM RUSH.

  • ExtraCare as Communications 2013-2013

    I designed an internal communications strategy to a large and geographically spread organisation. Working directly with the Chief Executive and senior management, the strategy involved using IT/mobile technology to streamline communications and cut costs for the organisation as a whole.

  • PostDesk as Current Affairs Editor 2011 - 2012

    As one of the founders of PostDesk I undertook several responsibilities: - Editing documentation & articles - Supervising a small team of writers within the politics - Setting agendas for staff to follow - Professional networking and representation at events

  • INETGC as Project Manager 2005 - 2008

    INETGC offered start up Forums and community sites a place to settle. - Site Management - Forum Management - Domain Management - Community Management - Managed Hosted Solutions By doing so, our goal was to allow communities to flourish - in return INETGC was offered small ad spaces to advertise our website and our affiliate sites such as Ivirtua.

  • Ivirtua Community as Business Manager 2006 - 2008

    - Establishing & Managing Syndicate Members - Writing Articles - Community Management


What I get up to in my spare time

2014 - 2016

Public Achievement

2014 - 2015

Active Citizens

2014 - Present

Rock The Vote


Don't Let The Bastards Get You Down


And Education

  • ISTQB Certified Tester, 2016 - Present

    Your degree here...

  • Politics & Current Affairs Msc, 2011- 2012

    Your degree here...

  • Politics Bsc Hons, 2008 - 2011

    Your degree here...

Project Image

Project Title

( Live Link )

Write a short description (2 lines) about your project (when you did this? for whom you worked for? ) How was the accomplishment etc? Remember, a good practise, you must not write more than 40 - 60 words